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Brand Manager

12/01/2026
13/02/2026
Permanent - Full Time
Auckland
Sales

We've been proudly bringing joy to tables and smiles to faces with the delicious food we've been crafting for over 100 years. 

A large part of our strong growth and success is because we're always looking for new ways to do things and thinking about how we can create a better, more sustainable future world together.

Our success as an industry leader in providing deliciously good food means we can continue to invest in our future as we work towards becoming Australia and New Zealand's first choice for poultry. 

Job Description

Your opportunity to join our team

This role is responsible for coordinating marketing initiatives across our lead brand Waitoa Free Range Chicken. With a strong focus on project management and product development, the position plays a key role in supporting our commitment to delivering brands that meet the evolving needs of both customers and consumers.

You will work collaboratively with cross-functional teams including Product Development, Technical Services, Sales, Category, Procurement, Operations, and Finance.

The role will be based out of our Auckland office with weekly travel to Te Aroha on a Monday (anchor days) - 3 days office 2 days from home / alternatively it can also be based from our Te Aroha offices with 3 days working from home

To succeed, you’ll need to be a capable marketer and project coordinator—ideally with experience in a traditional FMCG food environment—managing brands and delivering multiple, complex projects on time, within budget, and aligned with compliance standards.

This is a rare opportunity to own a brand end-to-end at a pivotal moment in its growth. As Brand Manager for Waitoa Free Range, you'll have genuine strategic influence from shaping brand positioning and innovation pipelines to leading integrated campaigns and new product launches. You'll build diverse capabilities across consumer insights, NPD, retail partnerships, and marketing execution, while working directly with senior leadership and every corner of the business. If you're looking to accelerate your career by making tangible impact on a brand with ambitious plans, this role offers the autonomy, exposure, and challenge to make your mark.

Responsibilities include

  • Support the Marketing Manager in developing and executing marketing and communication strategies
  • Manage the Waitoa brand to ensure consistency and impact across all channels
  • Assist in the development and delivery of the annual brand plan for Ingham’s New Zealand
  • Champion a consistent brand presence across all consumer and customer touchpoints
  • Track brand health metrics and support ongoing performance reviews and reporting
  • Collaborate with external agencies, including:
  • Briefing creative for brand communications and packaging design
  • Coordinating with pre-press agencies, including management of stock on hand (SOH) and print run-outs
  • Develop sales support materials for new product development and existing product lines
  • Maintain and manage brand assets, including the image library and digital content resources

You will bring to this role

Marketing Degree – preferred

  • 2-3 years working in FMCG environment
  • Previous experience as a Marketing Coordinator or Project Coordinator within the FMCG or retail industry is highly regarded
  • Proficient in Microsoft Office Suite, with advanced skills in Excel, PowerPoint, and Word, as well as familiarity with social media platforms
  • Experience with Adobe Creative Suite is an advantage
  • Strong organisational skills with the ability to manage multiple tasks and handle high-volume workflows
  • Ability to interpret profit and loss statements and understand key value drivers
  • Sound knowledge of budget management and forecasting processes
  • Excellent communication and interpersonal skills, with the ability to influence and build strong relationships with key stakeholders

 

We’re looking for people who are curious, caring, courageous and committed to join us. People who want to contribute their best work every single day and continue delivering delicious food that’s… Always Good.

 

PLEASE NOTE:  Only candidates with working rights in New Zealand will be considered

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