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General Manager Marketing and Innovation

11/09/2025
09/10/2025
Permanent - Full Time
NZ - Auckland
Marketing

We've been proudly bringing joy to tables and smiles to faces with the delicious food we've been crafting for over 100 years.  A large part of our strong growth and success is because we're always looking for new ways to do things and thinking about how we can create a better, more sustainable future world together.  Our success as an industry leader in providing deliciously good food means we can continue to invest in our future as we work towards becoming Australia and New Zealand's first choice for poultry.  

Job Description

Ready to shape the future of food in New Zealand?

We're looking for an experienced marketing leader to drive marketing and innovation at one of New Zealand's most established food companies.  This is your chance to make a real impact in a dynamic industry while leading meaningful change!

In today's fast-moving marketplace, we need someone who can navigate complexity and turn insights into results.  You'll lead our marketing strategy and spearhead innovation initiatives that position us for continued growth.  We are proud to bring products to the market with our brands: Waitoa (Free range), Inghams, and Let’s Eat.

This position can be based in Te Aroha or Auckland with travel required between sites.

Key responsibilities:

  • Strategic Marketing Leadership - drive comprehensive marketing strategies that strengthen our market position and build lasting brand equity
  • Innovation Excellence - lead product development initiatives that respond to evolving consumer needs and work cross-functionally to bring innovative food products to market
  • Brand Development - create compelling campaigns that connect with consumers and build authentic brand loyalty
  • Market Intelligence - become the go-to expert on consumer behaviour in our sector.  Your insights will guide strategic decisions across the business
  • Digital Marketing - lead integrated digital campaigns that deliver measurable results and use data to optimize every aspect of the customer experience
  • Team Leadership - build and develop a high-performing marketing and innovation team

Key requirements:

  • 10+ years of progressive marketing leadership in food manufacturing
  • Strong track record of successful product launches and brand campaigns
  • Deep expertise in consumer behaviour, digital marketing, and food industry dynamics
  • Strategic thinking with proven ability to execute complex initiatives
  • Data-driven approach to marketing and innovation decisions
  • Strong leadership and team development capabilities
  • Customer-centric mindset with focus on delivering value
  • Bachelor's degree in Marketing, Business, Food Science, or related field
  • MBA or advanced degree strongly preferred
  • Experience with digital marketing platforms and analytics
  • Understanding of food manufacturing and regulatory requirements

Why join Inghams?

  • Your work will directly influence how millions of New Zealanders experience food
  • Join a company where your expertise drives meaningful growth and innovation
  • This role will evolve as markets change and we grow - we're looking for someone who embraces this challenge and sees opportunity in uncertainty

Ready to make your mark in food marketing and innovation?  Apply now!

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